John PolacekChicago Web Developer

Some key points from the panelists (Natalia Oberti Noguera, Rick Murray, Justyn Howard and Brad Burke

• People don’t relate to companies, they relate to people.
• If you have a company account, also have a personal account.
• Some companies are using Twitter as a primary customer interface.
• Don’t chase or place too much importance on a single negative tweet.
• Having a 5-minute response time is one thing, but having a good response is better.
• Don’t just respond with a link, taking extra time to answer a question will create a better interaction.
• Storytelling is compelling (more compelling perhaps that retweet to win a prize).
• Storify is a great tool.
• The Advanced Search in Twitter is a nice tool too.
• Natalia Oberti Noguera’s primary advice: Be Helpful